Ideas2007: Creativity Beyond Borders is a unique event, a means to connect ideas and people and elevate industry and professional standards in the region. The conference will bring together extraordinary people- leaders, innovators, thinkers and practitioners- as speakers, presenters and participants on the subject of creativity with a Big C, including the economy, media, film, design, education and youth.
 
Creativity is today embedded in every field of human endeavour and the creative process embraces change, seeking to structure, not to prevent change. Ideas2007’s challenging agenda will focus on three key acknowledged components for development of a successful creative economy:
 
A creative work-force: a nation needs a critical mass of creative individuals from which a cohort of creative entrepreneurs, innovators and inventors will emerge.

An infrastructure for creativity: there are elements of both soft and hard infrastructure that make up the enabling environment for creative businesses, and which business cannot provide on its own.

Culture of creativity: the creative economy will only develop in places where risks can be taken and discoveries made; where there is a ‘can-do’ atmosphere, a hunger for the new, where difference is celebrated and failure is tolerated.

The 2-day conference and 1-day pre-conference 'Open Forum: Creativity in the Middle East & Islamic World' will try to provoke real change in creative thinking and practices. The program includes an intensive workshop experience centred on the themes of creativity, innovation and enterprise.
 
Ideas2007 will target people who make the difference: the communication elites  and those charged with the mission for change. Senior corporate and government executives, professionals in the advertising, marketing, design, architecture, media, film and television industries; ceo’s of major corporations, banking, finance and leading educators.
Will you be the difference?
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