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John Hunt, the Worldwide Creative Director, TBWA\ Worldwide, was born in Zambia and educated in South Africa. John is the creative founder partner of TBWA Hunt Lascaris, widely recognized as one of the leading advertising agencies in the world. The agency started in 1983 with the mantra Life's too short to be mediocre. It has won a number of awards, including International Agency of The Year. In 1993 John was intimately involved in Nelson Mandela's first ANC election campaign. Although rather harrowing at the time, this unique moment in history ushered a battered South Africa into the warm light of democracy.
In April 2003 John moved to TBWA’s New York headquarters to assume the role of Worldwide Creative Director. John’s task was to redirect the agency’s reputation by fundamentally becoming a creative compass for the network. Under his watch, he has helped reshape the network to think less about ads and more about ideas and make TBWA the vanguard of setting the standard of innovations in the industry.
The results have been fairly impressive. In the last few years, TBWA has been voted Creative Network of the Year, both at Cannes and in numerous publications including Ad Age and Creativity. Most recently TBWA won 39 Lions at Cannes, and its Paris agency was Agency of the Year for a record fourth time. Recently, John returned to South Africa to continue his Worldwide role from Johannesburg.
In 2005, John was appointed President of the Cannes Film, Press & Outdoor Advertising Festival. A playwright, amongst other things, John is a keen African Art collector.
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