Wally Olins is Chairman of Saffron Brand Consultants and one of the world’s leading practitioners of corporate identity and branding.  A co-founder of Wolff Olins, Wally was chairman of the company until 1997. He was awarded a CBE in 1999.

He has advised many of the world’s leading organisations on identity, branding, communication and related matters; these include 3i, Akzo-Nobel, Repsol, Q8, The Portuguese Tourist Board, BT, Prudential, Renault, Volkswagen and Tata. He has acted as advisor both to McKinsey and Bain on branding and marketing.

His main interests are the big ideas behind organisations, and mergers and acquisitions. He has a particular interest in and experience of the branding of regions and nations and is a regular advisor to governments on these matters. He has worked for a number of countries and is currently working on a national brand image programme for Poland. He also led the branding programme of Øresund, the first region between Denmark’s Copenhagen and Sweden’s Malmö.

Wally Olins has written several books including the seminal work ‘Corporate Identity’.  His book, ‘Trading Identities – how countries and companies are taking on each others’ role’  was published by The Foreign Policy Centre, the UK Foreign Office think-tank. His latest book ‘Wally Olins On Brand’ is being published in 11 countries.

He is currently Visiting Fellow at Said Business School in Oxford and Visiting Professor at Lancaster University and Copenhagen Business School.  He holds seminars on branding and communication issues around the world. Wally Olins was born in London, educated at Oxford, is married and has four children.